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Madrid Convention Bureau

Tourspain

Customer:
Tourspain

Service:
Development of informational sessions.

Date:
May 2017

Location:
Madrid

The highlights:
Widespread interest from conference attendees and awareness of the importance of the Chinese market and its opportunities.

Introduction:
TOURSPAIN, the public agency responsible for Spain’s marketing, invited companies and tourism organizations to hold a workshop in Madrid. Two informative sessions were held within the event.

Services and execution:
The information sessions dealt with the following points:

  • Main legal, linguistic and cultural barriers in the tourism sector.
  • Analysis and prospecting of travel agencies.
  • Promotion of digital marketing.
  • Introduction to the Chinese digital ecosystem. We profiled and presented the Chinese tourist, as well as their preferences related to the hotel sector.

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