Development of informational sessions.
Widespread interest from conference attendees and awareness of the importance of the Chinese market and its opportunities.
TOURSPAIN, the public agency responsible for Spain’s marketing, invited companies and tourism organizations to hold a workshop in Madrid. Two informative sessions were held within the event.
Services and execution:
The information sessions dealt with the following points:
- Main legal, linguistic and cultural barriers in the tourism sector.
- Analysis and prospecting of travel agencies.
- Promotion of digital marketing.
- Introduction to the Chinese digital ecosystem. We profiled and presented the Chinese tourist, as well as their preferences related to the hotel sector.