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Riu Hoteles y Resorts

Customer:
Riu Hoteles y Resorts

Service:
Chinese market access manual. Report on the competitors.

Date:
February 2016 – July 2018

Location:
China, Spain

Introduction:
We developed a Chinese tourism targeting service, plus to a competence report, for the Corporate Marketing and Communication Department of the hotel chain.

Services and execution:

  • Writing of an introduction manual, with the main information of the Chinese tourism market. The manual gathered information on legal aspects, cultural barriers, intellectual property, local hotel sector, etc.
  • Study of the competition considering starting operations in the Chinese market, with special attention to other potential destinations in the same competitive range.

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