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Madrid Convention Bureau

Madrid Destino

Madrid Destino

Reverse Days Chinese Market, comprehensive advice fam trip.

February – June 2017


Our 360º advise made the success of the fam trip, all-round fabulous experience for Chinese visitors!

Madrid Destino is the public institution in charge of the international marketing and promotion of the city. They contacted us to design and execute the strategy on the promotion of Madrid as an ideal destination for holding congresses, meetings, conventions and incentive trips for the Chinese public.

Services and execution:

  • Official video edition for Chinese audience.
  • Edition, translation and adaptation of materials and information resources: website, brochures, commercial dossier, presentations
  • Design, execution and production of the Fam trip.
  • Chinese Brand design, concept idea and branding.
  • Youku account creation and management.
  • Linguistic support: translators and tourist guides.

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