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Madrid Convention Bureau

Madrid Convention Bureau

Course of protocol and Chinese business tourism.

February 2017


The highlights:
All the companies and institutions that participated in the course showed a high interest in the topics and information covered.

The Madrid Convention Bureau is a council agency dedicated to the promotion of Madrid as an ideal destination for holding all types of meetings, from congresses and conventions to incentive trips. We developed a specific protocol course for the Chinese market.

Services and execution:

  • Development of a protocol course for the Chinese market, within the scope of the Madrid Convention Bureau’s reverse conference for the Chinese market, aimed at companies in the leisure and tourism industry in Madrid.

The course developed these main topics:

  • Culture and tradition.
  • Business.
  • Business tourism.
  • Language.
  • Verbal and non-verbal tools.
  • Case studies for practical use in real scenarios.
  • Presentation of an overview of the Chinese market and how to play a part in it.
  • Tools to make the most of programmed visits and activities.

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