+34 660 120 052 long@longstrategy.com
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Riu Hoteles y Resorts

Fomento de Turismo de Menorca

Customer:
Fomento de Turismo de Menorca

Service:
Commercial tourism prospecting and meeting agenda.

Date:
October 2018 – January 2019

Location:
Menorca, Shanghai and Beijing

Introduction:
Long Strategic Consultancy carried out the integral strategy of tourist promotion of Menorca in China in 2018. Among other actions, Long developed a meeting agenda with 16 meetings with decision makers from the main tourism entities and companies in Beijing and Shanghai.

Services and execution:

Design and creation of information materials:

  • Production of promotional video of Menorca in Mandarin Chinese: Edition shooting, music production, graphics, voiceover.
  • Video subtitling and adaptation in Mandarin.
  • Creation, adaptation and translation of maps, itineraries and dossiers in Mandarin.

Commercial prospecting in China:

  • Organisation of meeting agendas in Beijing and Shanghai and first contacts with more than fifty organisations and companies in the sector in the Asian giant with the aim of making Menorca known and promoting tourism on this destination.
  • Strategy for entering the Chinese market: market and sector reports.

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