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Crisp Golf

Logo Crisp Golf

Customer:
Crisp Golf

Service:
Market research of China, South Korea and Japan

Date:
2016

Location:
Amsterdam

The highlights:
Complete customer satisfaction and development of a second phase.

Introduction:
Crisp Golf, a Dutch company dedicated to the production and sale of clothing and accessories for golf players, informed us of their interest in carrying out an internationalization plan in Asian markets.

Services and execution:
Investigation of the golf sector in Asia, and in particular in the Chinese, South Korean and Japanese markets. The market research carried out for Crisp Golf included, among others, the following information.

  • Golf market trends in the world and in Asia.
  • The main market data: number of golf courses, opening forecasts, annual expenditure, etc.
  • The profile of golf players in China, South Korea and Japan: age, gender, preferences, frequency, etc.
  • Import and export data.
  • A summary of the media specialized in golf.
  • An analysis of the presence of golf in Chinese social networks.

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